# MicroStrategy Announces 10-for-1 Stock Split Following $13 Billion Bitcoin Investment, Market Bullrun By Sheena Jordan Canonical URL: https://www.tokenpost.com/news/business/12300 Published: 2024-07-12T02:22:49.000Z Updated: 2024-07-12T02:22:49.000Z Section: Business > MicroStrategy, renowned for its massive Bitcoin holdings, is initiating a 10-for-1 stock split effective August 1. This move comes after the company amassed $13 billion in Bitcoin, driving a significant share price in… MicroStrategy, renowned for its massive Bitcoin holdings, is initiating a 10-for-1 stock split effective August 1. This move comes after the company amassed $13 billion in Bitcoin, driving a significant share price increase. Strategic Move by MicroStrategy On Thursday, MicroStrategy, the biggest Bitcoin holding company, announced a stock split of 10 to 1. Shares will be issued after the market closes on August 7, according to the company's [press statement](), which states that the split will take place on August 1. Every share of common stock that a class A or class B shareholder owns will be multiplied by nine by this new distribution. As a result of the split, the firm claims its shares would be "more accessible to investors and employees." In the past year, MicroStrategy's share price has more than tripled, reaching a record high of over $1,900 in March, with Bitcoin's rally beyond $70,000. This announcement follows the announcement. To $1,300, the stock price increased 6.8% today. One may argue that MicroStrategy is really a leveraged bet on the Bitcoin price, run by Michael Saylor, who is both an executive chairman and a prominent Bitcoin supporter. MicroStrategy's Bitcoin Bet [CoinDesk]() elaborates that in order to replenish its Bitcoin reserves, the firm routinely issues corporate debt. After last month's acquisition, the firm's Bitcoin holdings were 226,331 BTC, or more than $13 billion. Public corporations that have seen a substantial increase in the value of their shares often engage in stock splits. Stock Accessibility Post-Split Although the stock's valuation will remain unchanged, the stock's share price could fall, making it more appealing to smaller retail investors. This is especially true given that many retail-facing trading platforms now provide fractional shares. Among the most recent developments, chipmaker behemoth Nvidia (NVDA) witnessed a 10:1 stock split last month following a four-digit share price, tripling in a year propelled by the AI-driven equity rise. [TokenPost]() | info@tokenpost.com ## Links in this article - [press statement](https://www.microstrategy.com/press/microstrategy-announces-10-for-1-stock-split_07-11-2024#fromHistory) - [CoinDesk](https://www.coindesk.com/markets/2024/07/11/microstrategy-to-split-stock-101-after-share-price-triples-in-a-year-on-bitcoin-rally/) - [TokenPost](https://www.tokenpost.com)