# Block Campaign Links Bitcoin’s Everyday Uses to Its Consumer Products

By John Kim

Canonical URL: https://www.tokenpost.com/news/business/26329
Published: 2026-10-02T08:50:42.000Z
Updated: 2026-10-02T08:50:42.000Z
Section: Business

> The campaign connects Bitcoin with Cash App, Square and Bitkey. More than 24 million Cash App customers have bought Bitcoin, a cumulative figure that does not show current holdings or payment use.

Block’s “Bitcoin Does” campaign connects Bitcoin’s potential everyday uses with Cash App, Square and Bitkey, linking the digital asset to products for consumers, merchants and self-custody.