# Huawei Emphasizes Smartphones and HarmonyOS in Consumer Strategy

By John Kim

Canonical URL: https://www.tokenpost.com/news/business/27846
Published: 2026-10-08T08:17:28.000Z
Updated: 2026-10-08T08:17:28.000Z
Section: Business

> Huawei’s consumer revenue rose 1.6% to CNY344.473 billion in 2025, while intelligent automotive solutions revenue increased 72.1%.

Huawei is emphasizing smartphones and its HarmonyOS ecosystem as consumer revenue growth remains limited, while its automotive technology business continues to expand from a smaller base.

Huawei’s consumer business generated CNY344.473 billion in 2025, up 1.6% from CNY339.006 billion in 2024. The broader consumer strategy spans smartphones, HarmonyOS, smart devices and connected-car services.

Huawei’s Consumer BG is prioritizing smartphones alongside initiatives spanning productivity, health, smart homes, connected travel and entertainment.

The HUAWEI Mate90 series launched on Oct. 1, 2026.

More than 36 million devices were running HarmonyOS 5 and HarmonyOS 6 by the end of 2025. The ecosystem also had more than 10 million registered developers and more than 350,000 apps and services on AppGallery.

Intelligent automotive solutions revenue rose 72.1% to CNY45.018 billion in 2025 from CNY26.158 billion in 2024. Huawei does not manufacture the vehicles sold through its automotive partnerships. AITO, a vehicle brand developed with Huawei, reached 1 million deliveries in 46 months.

Huawei’s total 2025 revenue was CNY880.941 billion, with net profit of CNY68.036 billion. Huawei shipped 240 million smartphones in 2019, when phones were a more dominant part of its consumer business.

U.S. restrictions that began in 2019 limited Huawei’s access to Google’s Android ecosystem and certain semiconductor suppliers. Its current consumer strategy spans HarmonyOS, smart devices and connected-car services.

“We will translate strategy to execution, keep cultivating the developer ecosystem, and pursue high-quality development,” rotating chairwoman Meng Wanzhou said.