# Beyond Meat Expands Product Lineup to Target Protein-Focused Consumers

By John Kim

Canonical URL: https://www.tokenpost.com/news/business/28473
Published: 2026-10-08T19:53:20.000Z
Updated: 2026-10-08T19:53:20.000Z
Section: Business

> The company added Beyond Starmatter protein powder and Beyond Starcut as it targets consumers focused on protein, health and weight management.

Beyond Meat is expanding beyond its traditional meat-substitute products as it seeks to revive growth and reach consumers focused on protein, health and weight management.

The company has introduced Beyond Starmatter protein powder and Beyond Starcut, adding new products to its existing lineup. The expansion broadens Beyond Meat’s focus beyond its core plant-based meat offerings.

The move targets consumers seeking protein-focused products and weight-management options.