# Under Armour Cuts Product SKUs 25% to Streamline Inventory

By John Kim

Canonical URL: https://www.tokenpost.com/news/business/29522
Published: 2026-10-10T12:10:55.000Z
Updated: 2026-10-10T12:10:55.000Z
Section: Business

> The apparel company is concentrating demand on fewer products while retailers weigh inventory efficiency against customer choice.

Under Armour has reduced its product count by approximately 25% over the previous two years as the athletic apparel company works to concentrate demand, reduce inventory complexity and improve full-price sales.

Under Armour CEO Kevin Plank said, “Over the last two years, we've reduced SKUs by approximately 25%.” A stock-keeping unit, or SKU, identifies a distinct product, size, color or format carried by a retailer.

Under Armour has also indicated that it is continuing to focus its assortment. The company warned that the changes could pressure revenue in the short term as it works toward a healthier long-term business.

The approach is intended to give faster-selling products more space and reduce the need for markdowns. For apparel companies, carrying fewer variations can make it easier to concentrate demand on products more likely to sell at full price.

The trade-off is narrower customer choice. Shoppers who cannot find a preferred product, size or color may look elsewhere, creating a risk for sales before efficiency gains appear.

Other retailers reported recent operating results as they manage merchandise productivity. Dollar General’s second-quarter fiscal 2026 net sales rose 5.2% year over year to $11.3 billion for the 13 weeks ended July 31. Same-store sales increased 3.5%.

BJ’s Wholesale Club operated 267 warehouse clubs and 206 gas stations across 22 states as of Aug. 1. The company describes its merchandise offering as a “curated assortment.” Comparable club sales rose 11.9% in the second quarter of fiscal 2026, or 3.1% excluding gasoline.

lululemon’s revenue fell 4% to $2.4 billion in the quarter ended Aug. 2. Revenue in the Americas declined 8%, while operating income fell 13% to $453.7 million.

The reported results show the contrast between efficiency efforts and the sales pressure that can accompany changes in product selection. Under Armour’s next steps will determine whether a smaller assortment improves productivity without weakening demand.