# Coinbase CEO Says Every Business Needs a Stablecoin Strategy By John Kim Canonical URL: https://www.tokenpost.com/news/business/31395 Published: 2026-10-13T17:42:24.000Z Updated: 2026-10-13T17:42:24.000Z Section: Business > Brian Armstrong said early adopters could gain customers and a competitive advantage as businesses consider stablecoin adoption. Coinbase CEO Brian Armstrong said every business needs a stablecoin strategy, arguing that early adoption could help companies gain customers and a competitive advantage. Businesses that adopt stablecoin strategies early could gain customers and a competitive advantage as adoption expands. Armstrong’s comments frame stablecoin use as a strategic issue for companies evaluating how digital assets could fit into their operations. Armstrong previously discussed [stablecoins as payment rails for interactions between AI agents, including software that retrieves information, compares options and transacts for users](). Armstrong’s latest comments focus on the potential business advantages of adopting stablecoin strategies early. The comments present stablecoin adoption as a strategic issue for businesses. ## Links in this article - [stablecoins as payment rails for interactions between AI agents, including software that retrieves information, compares options and transacts for users](https://www.tokenpost.com/news/technology/27656)