# NRF Projects U.S. Holiday Sales Will Rise 4.2% to $1.013 Trillion By John Kim Canonical URL: https://www.tokenpost.com/news/business/32747 Published: 2026-10-15T20:32:35.000Z Updated: 2026-10-15T20:32:35.000Z Section: Business > The forecast covers November and December. Holiday sales rose 3.1% to $972 billion in 2025. The National Retail Federation (NRF) expects U.S. retail sales in November and December 2026 to total $1.013 trillion, a projected 4.2% increase over the same months in 2025. NRF released the forecast Oct. 15. It also put 2025 holiday sales at $972 billion, up 3.1%. A separate [holiday-sales outlook]() projected 4.5% growth. The new forecast covers November and December. ## Links in this article - [holiday-sales outlook](https://www.tokenpost.com/news/business/25753)