# rhode Ranks Third in Teen Brand Survey After $160 Million Sales Quarter

By John Kim

Canonical URL: https://www.tokenpost.com/news/business/35830
Published: 2026-10-20T17:49:54.000Z
Updated: 2026-10-20T17:49:54.000Z
Section: Business

> The e.l.f. Beauty-owned brand entered the top 10 in the survey. Its expansion into 19 more European markets came after the survey closed.

rhode ranked third in a fall survey of teen brand preferences, entering the top 10 after previously placing outside it, while the e.l.f. Beauty-owned brand contributed about $160 million in quarterly net sales.

The survey closed Sept. 23. The ranking reflects teen preferences before rhode entered 19 additional European markets on Sept. 30.

e.l.f. Beauty’s net sales rose 36% to $479.4 million in the three months ended June 30. rhode contributed about $160 million of that total, making it a substantial part of the company’s quarterly sales.

e.l.f. Beauty completed its purchase of rhode Aug. 5, 2025, paying $800 million at closing: $600 million in cash and $200 million in stock. The deal included up to $200 million more tied to the brand’s performance.

rhode launched at Sephora in the United States, Canada and the United Kingdom in 2025. Its Sept. 30 expansion extended that retail rollout into 19 additional European markets.