# Amazon CEO Says High AI Costs Leave Enterprise Market Untapped

By John Kim

Canonical URL: https://www.tokenpost.com/news/business/39818
Published: 2026-10-24T09:23:41.000Z
Updated: 2026-10-24T09:23:41.000Z
Section: Business

> Andy Jassy said AI labs and businesses seeking cost cuts are at opposite ends of demand, with model-running costs limiting the potential market between them.

Amazon CEO Andy Jassy said high costs to run AI models are keeping a potential enterprise market untapped, even as AI labs and businesses seeking to cut costs drive demand.

Jassy described AI labs as one end of demand and cost-conscious enterprises as the other. High inference costs — the expense of running AI models — are limiting the potential market between those groups, he said.

The remarks point to a challenge in making AI more economically viable for broader enterprise use. Amazon has also promoted its Trainium AI accelerators.