# SoFi Counts 503,070 Crypto Products as Total Products Rise 44%

By John Kim

Canonical URL: https://www.tokenpost.com/news/business/41710
Published: 2026-10-27T11:59:00.000Z
Updated: 2026-10-27T11:59:00.000Z
Section: Business

> The company added a record 2.2 million products during the quarter and raised its 2026 outlook for adjusted net revenue and adjusted EBITDA.

SoFi Technologies ended the third quarter of 2026 with 503,070 products in its Crypto category as the company’s overall product count climbed 44% year over year to 26,671,579. The Crypto figure counts products rather than people, and the category has no meaningful year-over-year comparison after SoFi returned to crypto investing in Q4 2025.

As of Sept. 30, SoFi had 17,074,272 members, up 35% from 12,642,375 a year earlier. Its total product count compared with 18,553,053 at the end of Q3 2025. The company added a record 2.2 million products during the quarter and recorded 1.2 million member additions. Financial Services products totaled 23,241,525, including Crypto, while Lending products reached 3,430,054. Financial Services rose 44% year over year and Lending rose 39%. Existing members opened 51% of new products, and products per member averaged about 1.56, compared with 1.47 a year earlier.

The 503,070 Crypto figure does not show how many people use SoFi Crypto. SoFi counts a person as a member if they have a lending relationship, a financial-services account, a linked external account or credit-score monitoring. Its total product count accumulates products from the company’s inception and can include products members are no longer registered for. In Q3, SoFi began counting two additional SoFi Invest product types and a credit-card rollover product. The company judged the effect on earlier periods immaterial and left those figures unchanged.

SoFi posted $1.385 billion in GAAP net revenue for the quarter, up 44% from a year earlier, and $240.989 million in GAAP net income, up 73%. Adjusted EBITDA increased 70% to $469.818 million.

The company raised its 2026 outlook to $5.04 billion in adjusted net revenue and $1.66 billion in adjusted EBITDA. Its 2027 outlook calls for $6.4 billion in adjusted net revenue, $2.24 billion in adjusted EBITDA and earnings per share of $0.90.

SoFi CEO Anthony Noto said, “Our focus is simple. We are adding more members, who are using more products.”