# Fireblocks Says Tokenization Pilots Are Growing as Revenue Remains a Hurdle

By John Kim

Canonical URL: https://www.tokenpost.com/news/business/42206
Published: 2026-10-28T01:28:54.000Z
Updated: 2026-10-28T01:28:54.000Z
Section: Business

> Tokenization represents rights to an asset as a digital token on a blockchain.

Fireblocks says tokenization pilot activity is rising across the industry, while projects still face the challenge of generating revenue from blockchain-based asset management.

Tokenization represents rights to an asset as a digital token on a blockchain. Generating revenue remains a challenge for tokenization projects.