# Needham Estimates YouTube's Standalone Value at $340 Billion

By John Kim

Canonical URL: https://www.tokenpost.com/news/business/42565
Published: 2026-10-28T12:05:09.000Z
Updated: 2026-10-28T12:05:09.000Z
Section: Business

> The model values projected advertising revenue after creator fees and subscription revenue with separate multiples.

Needham estimates YouTube’s standalone value at $340 billion, based on projections for its advertising and subscription businesses.

The model values the two revenue streams separately. It uses projected advertising revenue after creator fees and applies a multiple comparable to Reddit. Projected subscription revenue is valued using a multiple comparable to Netflix.

Needham also cites subscription growth and a broader revenue mix beyond advertising. Its rationale includes opportunities to connect advertising across YouTube and Alphabet, as well as YouTube data that could support Gemini’s artificial intelligence capabilities.