# Starbucks CEO Says Chain Could Build a Multi-Brand Business

By John Kim

Canonical URL: https://www.tokenpost.com/news/business/45052
Published: 2026-10-30T19:22:54.000Z
Updated: 2026-10-30T19:22:54.000Z
Section: Business

> Niccol called a multi-brand future “one of those possibilities.”

A future with more than one brand remains an option for Starbucks, CEO Brian Niccol said Friday.

“I would never say never to a multi-brand future,” Niccol said. He called the idea “one of those possibilities.”