# Cavaliers’ Rewards Program Shows No Direct Link to AVAX Demand

By John Kim

Canonical URL: https://www.tokenpost.com/news/business/47154
Published: 2026-11-03T01:56:24.000Z
Updated: 2026-11-03T01:56:24.000Z
Section: Business

> Cavs Rewards launched with Uptop in 2024 and uses Avalanche to record digital achievement badges.

The Cleveland Cavaliers’ Cavs Rewards program uses the Avalanche network to record achievement badges, while its available descriptions do not state that fans must hold or spend Avalanche (AVAX).

The team introduced Cavs Rewards with Uptop on Oct. 28, 2024. The free-to-join program lets fans earn points through qualifying purchases and referrals, then redeem them for tickets, experiences, merchandise and memorabilia.

Cavaliers executive Brandon Jirousek cited increases of 21% in spending at partner businesses and 51% in online team-shop sales; those figures were public by November 2025.