# Reddit Tests Search Ads as Q3 Ad Revenue Rises 54% Year Over Year By John Kim Canonical URL: https://www.tokenpost.com/news/business/48131 Published: 2026-11-04T01:36:59.000Z Updated: 2026-11-04T01:36:59.000Z Section: Business > The initial test covers a select group of eligible advertisers, with placements tied in part to query relevance. Reddit is testing ads in search results with a select group of eligible advertisers, adding paid placements to product-related queries as its ad business grows. The test may select ads using several factors, including relevance to a search query. A search for “espresso station” could show ads for espresso machines, coffee beans or mugs. A search for “home office setup” could surface monitors, desks or office chairs. Reddit plans to evaluate user responses and refine the experience for users and advertisers. Reddit’s advertising revenue was $846.996 million in the quarter ended Sept. 30, up 54% year over year from $549.342 million. The company has not disclosed how much revenue the search placements could generate. Separately, Reddit’s [search-referral decline]() exceeded 1 million referrals per week on average in October. ## Links in this article - [search-referral decline](https://www.tokenpost.com/news/business/44142)