# Nike Plans Fewer Jordan Retro Releases as Brand Revenue Drops

By John Kim

Canonical URL: https://www.tokenpost.com/news/business/49133
Published: 2026-11-05T07:44:40.000Z
Updated: 2026-11-05T07:44:40.000Z
Section: Business

> Jordan Brand made up 13% of Nike's global business in fiscal 2027's first quarter, while its revenue fell by a mid-teens percentage.

Nike plans to reduce the volume and frequency of some Jordan retro launches after Jordan Brand revenue fell by a mid-teens percentage in fiscal 2027's first quarter.

Nike's revenue was $11.213 billion for the three months ended Aug. 31, down 4% from a year earlier. The company forecast fiscal 2027 revenue to decline by a high-single-digit percentage.

Jordan Brand represented 13% of Nike's global business during the quarter. CEO Elliott Hill said Nike would “deliberately reduce the volume and frequency of specific Jordan Retro launches.”