# Playboy Plans About $5 Million Investment in Miami Beach Club

By John Kim

Canonical URL: https://www.tokenpost.com/news/business/51724
Published: 2026-11-08T17:53:38.000Z
Updated: 2026-11-08T17:53:38.000Z
Section: Business

> The company expects membership sales to recoup the investment and sees the venue as a starting point for wider licensing. It expects rest-of-world licensing to return to growth in 2027.

Playboy, Inc. plans to commit about $5 million to a Miami Beach members club, expecting membership sales to recoup the investment and the venue to support a broader licensing strategy.

The company also sees potential licensing revenue and profit sharing from the club. Playboy expects rest-of-world licensing to return to growth in 2027.

Third-quarter 2026 licensing revenue was $12.6 million. New licensing agreements were valued at about $15 million, and licensing revenue in China rose nearly 40% year over year.

Total revenue for the quarter increased 9% to $31.7 million. Playboy recorded net income of $1.9 million and adjusted EBITDA of $7.9 million. At quarter-end, Playboy had $144.9 million in debt and $34.9 million in cash, including restricted cash.