# Strive CEO Says Bitcoin’s $68,000 200-Week Average Is Historically Favorable By John Kim Canonical URL: https://www.tokenpost.com/news/business/56481 Published: 2026-11-13T08:40:56.000Z Updated: 2026-11-13T08:40:56.000Z Section: Business > Matt Cole said Strive’s Bitcoin amplification ratio rose above 70% after the launch of SATS and Bitcoin’s latest decline. Strive CEO Matt Cole said Bitcoin’s drop near $68,000 brought it close to its 200-week moving average, a level he described as historically favorable for increasing exposure. Bitcoin (BTC) traded at $68,698 at 3:32 a.m. ET (08:32 UTC) Friday, down 6.48% over 24 hours. Cole put the moving average at roughly $68,000. Cole said Strive’s Bitcoin amplification ratio rose above 70% after the launch of SATS and the latest market decline. He said Strive can continue issuing preferred shares during downturns, which has helped lift the ratio. Cole put the ratio at 30% on Dec. 31, 2025, when Bitcoin was about $87,500, and at 55% on Sept. 30, 2026, when it was about $83,600. SATS is preferred stock issued by Strive and gives holders no direct claim on Bitcoin. SATS carries an initial $100 liquidation preference. Its claim is senior to Strive common stock but subordinate to SATA preferred stock and future debt. SATS is also structurally junior to liabilities at Strive subsidiaries; more [SATS offering details]() are available in TokenPost’s earlier coverage. ## Links in this article - [SATS offering details](https://www.tokenpost.com/news/business/34052)