# Amazon Draft Proposes Product Database Beyond Its Own Catalog

By John Kim

Canonical URL: https://www.tokenpost.com/news/business/56689
Published: 2026-11-13T13:23:34.000Z
Updated: 2026-11-13T13:23:34.000Z
Section: Business

> The six-page proposal gives Oct. 1, 2027, as an aspirational release date and describes combining partner data with information collected from other retailers’ websites.

An internal Amazon proposal envisions a product database that would include goods the company does not sell, with the goal of keeping product research and comparisons on its retail site. The concept could also support Amazon’s AI shopping assistant, though the document does not establish that the company will launch it.

The proposed World Product Graph would organize product models, attributes and links among related items. The broader catalog is meant to help shoppers compare options and find details without leaving Amazon to search elsewhere.

A six-page internal PR/FAQ document sets Oct. 1, 2027, as a hoped-for release date. That date is aspirational; the draft does not confirm a launch plan and could change or be shelved.

The plan combines product information supplied by brands and retailers with details Amazon would collect from other retailers’ websites. The draft lists Coca-Cola and Bayer as contributors and mentions a trial discussion with Procter & Gamble.

The proposal also addresses Amazon’s shopping assistant. Amazon renamed the service Alexa for Shopping in May after previously calling it Rufus. The document describes some assistant answers as inaccurate or incomplete, and says customers may not realize when an answer is wrong. More complete product records could also let Amazon use less costly models for some queries.

Alexa for Shopping’s global accuracy is about 97%.

The product database is also framed as a response to outside AI shopping agents. The proposal describes concern that those agents might direct customers to other sites with more complete product information. Amazon employees see the graph as an extension of Buy for Me and Shop Direct, which help customers find products sold on other sites or make purchases through Amazon.

The document’s Oct. 1, 2027, target remains a proposed date, not a confirmed launch commitment.