# Gemini Lowers 2026 Marketing Guidance to 7% to 10% of Revenue

By John Kim

Canonical URL: https://www.tokenpost.com/news/business/56867
Published: 2026-11-13T16:03:07.000Z
Updated: 2026-11-13T16:03:07.000Z
Section: Business

> Gemini forecast $100 million to $105 million in stock-based compensation and expects cash compensation to fall 15% to 20% from 2025 levels.

Gemini Space Station, Inc. lowered its full-year 2026 marketing guidance to approximately 7% to 10% of revenue, alongside forecasts for stock-based and cash compensation that outline its expense plans.

The company forecast $100 million to $105 million in stock-based compensation. It also expects cash compensation to decline 15% to 20% from 2025 levels.

The guidance follows [Gemini’s third-quarter results](<https://www.tokenpost.com/news/business/56027>), which showed revenue down 19% year over year and operating expenses down 30% to $119.9 million. Cuts to marketing and employee compensation accounted for most of that spending decline.



## Links in this article

- [Gemini’s third-quarter results](https://www.tokenpost.com/news/business/56027)
