# JPMorgan Starts Timeshare Coverage With Marriott Vacations Overweight

By Enna Lee

Canonical URL: https://www.tokenpost.com/news/investing/28320
Published: 2026-10-08T16:42:06.000Z
Updated: 2026-10-08T16:42:06.000Z
Section: Investing

> The firm assigned Marriott Vacations Worldwide a $125 price target and Neutral ratings to Travel + Leisure and Hilton Grand Vacations.

JPMorgan began coverage of the timeshare sector with an Overweight rating for Marriott Vacations Worldwide and Neutral ratings for Travel + Leisure and Hilton Grand Vacations.

JPMorgan analyst Michael Hirsh initiated coverage of Marriott Vacations Worldwide with an Overweight rating and a $125 price target. The company trades under the ticker VAC.

The firm also initiated coverage of Travel + Leisure, which trades under TNL, and Hilton Grand Vacations, which trades under HGV. Both companies received Neutral ratings.

The coverage expands JPMorgan’s view across three publicly traded timeshare companies, with Marriott Vacations Worldwide receiving the firm’s strongest rating.