# ZEST Gains 14.18% in 15 Minutes Ahead of Planned Bithumb Listing By Enna Lee Canonical URL: https://www.tokenpost.com/news/investing/30000 Published: 2026-10-12T02:49:51.000Z Updated: 2026-10-12T02:49:51.000Z Section: Investing > ZEST briefly reached 0.23 USDT and was quoted at 0.22 USDT before trading was scheduled to begin in Bithumb’s Korean won market. Zest Protocol’s ZEST token gained 14.18% over 15 minutes and briefly reached 0.23 USDT before Bithumb’s planned listing in its Korean won market. ZEST was quoted at 0.22 USDT at 10:45 p.m. ET Sunday (02:45 UTC Monday). The price move came after Bithumb announced plans to list the token, without establishing that the planned listing caused the gain. Trading was scheduled to begin at 1 a.m. ET (05:00 UTC) on Oct. 12. The planned listing would give ZEST access to a new trading venue in South Korea. Zest Protocol launched a capped mainnet demo on Sept. 23 that lets users borrow USD Coin (USDC) against native Bitcoin (BTC) without wrapping the asset or transferring it to a custodian. Users deposit BTC into self-custodial Taproot vaults on the Bitcoin network, while Ethereum-based smart contracts track collateral and manage borrowing positions. TokenPost previously covered [Bithumb’s planned ZEST listing](). ## Links in this article - [Bithumb’s planned ZEST listing](https://www.tokenpost.com/news/business/29996)