# Stifel Downgrades Whirlpool to Sell, Cuts Price Target to $20 By Enna Lee Canonical URL: https://www.tokenpost.com/news/investing/42972 Published: 2026-10-28T21:29:51.000Z Updated: 2026-10-28T21:29:51.000Z Section: Investing > Whirlpool shares fell about 5.5% Wednesday. Stifel pointed to expected market-share losses and pricing pressure. Stifel lowered its rating on Whirlpool to sell from hold and reduced its price target to $20 from $30. The firm cited expected market-share losses and pricing pressure as reasons for the change. Whirlpool shares fell about 5.5% Wednesday. The rating change followed the company’s [2026 outlook reduction after third-quarter sales fell 8.8%](). ## Links in this article - [2026 outlook reduction after third-quarter sales fell 8.8%](https://www.tokenpost.com/news/business/41673)