# Bitcoin Falls About 3% to $68,674; Back's $1 Million Target Is 1,356% Higher By Enna Lee Canonical URL: https://www.tokenpost.com/news/investing/56495 Published: 2026-11-13T09:16:19.000Z Updated: 2026-11-13T09:16:19.000Z Section: Investing > Back said Bitcoin could reach $1 million by late 2028, linking the possibility to institutional buying against its fixed supply. Bitcoin (BTC) traded at $68,674 as of 4:03 a.m. ET (09:03 UTC) Friday, down about 3% over 24 hours and well below the $1 million level Adam Back said it could reach by late 2028. Blockstream CEO Adam Back described $1 million as a possibility. He has linked that outlook to institutional purchases, including from funds and corporate treasuries, pressing against Bitcoin’s fixed supply and potentially lifting its price. TokenPost previously covered [Back’s $1 million Bitcoin outlook and 2028 timetable](). At the latest price, $1 million was about 14.6 times higher. The 1,356% comparison measures the increase from Friday’s price snapshot needed to reach that level; it does not specify a timeline for the move. ## Links in this article - [Back’s $1 million Bitcoin outlook and 2028 timetable](https://www.tokenpost.com/news/investing/55254)