# Campfire Names Alexandra Roveda to Lead North American Enterprise Push

By Sonny Jang

Canonical URL: https://www.tokenpost.com/news/people/44993
Published: 2026-10-30T18:19:10.000Z
Updated: 2026-10-30T18:19:10.000Z
Section: People

> Her remit includes building the enterprise team and developing a go-to-market strategy for larger organizations.

Campfire appointed Alexandra Roveda vice president of enterprise Friday, Oct. 30, giving her responsibility for expanding the business across North America.

Her remit also includes building Campfire’s enterprise team and developing a go-to-market strategy for larger organizations.

Campfire’s product is an AI-native enterprise resource planning (ERP) platform for finance teams. Its tools automate accounting workflows and provide visibility into transactions. “AI isn't just another feature here,” Roveda said.