{"id":"tp-1793","type":"article-newspaper","title":"Blockchain-powered ad campaign for PepsiCo sees 28 pct increase in efficiency","author":"Shampa Mani","publisher":"TOKENPOST Inc.","url":"https://www.tokenpost.com/news/technology/1793","datePublished":"2019-05-07T05:31:28.000Z","dateModified":"2019-05-07T05:31:28.000Z","language":"en","abstract":"A test advertising campaign using blockchain technology achieved a 28% increase in efficiency, Mindshare, a WPP-owned media agency network, said in a press release.","section":"Technology","references":[{"title":"Zilliqa’s smart contract platform","url":"https://blog.zilliqa.com/partnership-with-mindshare-cd06cae713b8"}]}