# Muse Downloads Pass 3.4 Million as Meta Expands Promotion

By Simon Yoon

Canonical URL: https://www.tokenpost.com/news/technology/24215
Published: 2026-09-25T16:21:33.000Z
Updated: 2026-09-25T16:21:33.000Z
Section: Technology

> The AI app reached No. 1 on Apple’s U.S. App Store and Google Play Store while Meta expanded promotion across its platforms and other social networks.

Meta’s AI app Muse surpassed 3.4 million downloads by Sept. 24 as it held the top spot on both major U.S. mobile app stores and received expanded promotion from the company.

Muse reached No. 1 on the U.S. App Store on Sept. 18 and reached No. 1 on the Google Play Store on Sept. 19. It remained No. 1 on both stores as of Sept. 25.

The download total rose from more than 2.5 million earlier in the week. Muse launched Sept. 8 and is available in the United States and Canada.

Meta is promoting Muse across Facebook and Instagram and advertising it on Reddit, TikTok and YouTube. House advertisements began appearing one day after launch, and within 10 days Muse received most of Meta’s internal advertising promotions across its properties, ahead of promotions for Facebook, Instagram and WhatsApp.

Ads promoting Muse accounted for 6% of its ad impressions from launch through Sept. 19. Daily active users rose 27% on Wednesday after Meta Connect, the company’s annual developer event.

Meta announced planned features including video chat with the Muse avatar, computer-use support on Mac, a dedicated email address, additional partners and connectors, and planned integrations with Meta’s smart glasses.

Download estimates varied. Total installations ranged from roughly 2.3 million to 4.3 million, while one estimate placed iOS downloads at 2.6 million.

Muse averaged 55% day-over-day download growth from Sept. 8-17. ChatGPT averaged 24% daily download growth during its first 10 days after launch, while download growth for Claude and Grok declined during their respective launches.

Meta introduced Muse as an AI agent that can plan and complete tasks across connected services after users close the app. The company’s Muse rollout in the United States describes functions such as sending email and booking travel.

## Links in this article

- [Muse rollout in the United States](https://www.tokenpost.com/news/technology/23403)