{"id":"tp-2662","type":"article-newspaper","title":"Nestle, McDonald’s and Virgin Media join JICWEBS' blockchain pilot program","author":"Melvin Alfred Wong","publisher":"TOKENPOST Inc.","url":"https://www.tokenpost.com/news/technology/2662","datePublished":"2019-07-17T04:49:46.000Z","dateModified":"2019-07-17T04:50:43.000Z","language":"en","abstract":"Major food and media giants have joined a blockchain pilot program that aims to enhance trust and transparency in digital advertising.","section":"Technology","references":[{"title":"Campaign","url":"https://www.campaignlive.co.uk/article/nestle-mcdonalds-virgin-media-enter-blockchain-media-pilot/1591133"},{"title":"JICWEBS urged the media industry","url":"https://jicwebs.org/jicwebs-urges-media-industry-to-join-blockchain-pilot-to-boost-trust-and-efficiency-in-digital-advertising/"},{"title":"The Drum","url":"https://www.thedrum.com/news/2019/07/16/mcdonald-s-nestl-and-virgin-media-trial-blockchain-media-buys"}]}