# Fanatics Tests OpenAI Shopping Tool on 30,000 MLB Products By Simon Yoon Canonical URL: https://www.tokenpost.com/news/technology/41266 Published: 2026-10-26T19:44:58.000Z Updated: 2026-10-26T19:44:58.000Z Section: Technology > The test recorded 10% higher engagement. Its duration, measurement method and control group were not disclosed. Fanatics tested its OpenAI-powered Shop the Look feature across roughly 30,000 Major League Baseball (MLB) products, and the test recorded 10% higher engagement. Shop the Look is intended to help fans assemble game-day outfits. The test's duration, engagement measure and control group were not disclosed, limiting the 10% result to that product test rather than establishing a broader business effect. TokenPost has previously examined how personal AI agents may change [retail product discovery](). ## Links in this article - [retail product discovery](https://www.tokenpost.com/news/technology/29062)