{"id":"tp-4149","type":"article-newspaper","title":"Unilever, O2 join Nestlé, McDonald’s and Virgin Media in JICWEBS’ cross-industry blockchain pilot for digital advertising","author":"Shampa Mani","publisher":"TOKENPOST Inc.","url":"https://www.tokenpost.com/news/technology/4149","datePublished":"2019-11-13T10:53:35.000Z","dateModified":"2019-11-13T10:53:35.000Z","language":"en","abstract":"JICWEBS, an organisation representing the digital advertising industry, has announced the addition of more participants in its cross-industry blockchain pilot that aims to enhance trust and transparency in digital adv…","section":"Technology","references":[{"title":"JICWEBS","url":"https://jicwebs.org/"},{"title":"first brands participating","url":"https://jicwebs.org/first-participants-announced-in-jicwebs-blockchain-pilot-aiming-to-increase-trust-and-transparency-in-digital-advertising/"},{"title":"press release","url":"https://jicwebs.org/further-participants-confirmed-in-jicwebs-cross-industry-blockchain-pilot-aiming-to-increase-trust-and-transparency-in-digital-advertising/"},{"title":"Donate","url":"https://www.paypal.com/cgi-bin/webscr?cmd=_s-xclick&hosted_button_id=GD9D8CPW8HFA2"},{"title":"TokenPost","url":"https://www.tokenpost.com"}]}