# JioStar Adds AI Search as Platform Tops 500 Million Monthly Users

By Simon Yoon

Canonical URL: https://www.tokenpost.com/news/technology/55115
Published: 2026-11-12T08:09:21.000Z
Updated: 2026-11-12T08:09:21.000Z
Section: Technology

> The JioHotstar assistant finds entertainment and cricket content in more than 15 languages after an eight-week build with OpenAI’s API and Codex.

JioStar has integrated a conversational AI assistant into JioHotstar, letting viewers search by voice or text for entertainment and cricket programming as the company’s platform serves more than 500 million monthly users.

Viewers can request movies, shows, live-match moments and cricket statistics using natural-language prompts. They can also describe a mood to guide what they want to watch, giving the assistant a way to handle open-ended preferences alongside requests for specific content.

The assistant was built in about eight weeks with OpenAI’s API and Codex and supports more than 15 languages. JioStar Chief Architect Vijay Seshadri discussed the system at OpenAI’s Executive Summit in Singapore.

“Content discovery is inherently visual, but combining those visual options with spoken preferences and conversation creates a powerful new paradigm,” Seshadri said.

The assistant is part of a service that has had as many as 72.5 million people watching live sports at the same time. JioStar’s platform has also processed nearly 5 million subscription requests per minute during peak periods.

The engineering team focused on speed, reliability and scalability. Seshadri emphasized the need to evaluate the assistant in production and balance response speed with answer accuracy. He also highlighted small, focused teams as a way to meet rapid development timelines.

JioStar Chief Product Officer Bharath Ram described conversational search as a broader product shift. “The future is conversational search,” he said, adding that engaging results can lead viewers to programming they might otherwise miss and increase engagement, watch time and monetization.