Trump’s Truth Social Considers Launching Crypto Token and ETFs

Truth Social, the social media platform operated by Trump Media & Technology Group (NASDAQ: DJT), is exploring the launch of its own cryptocurrency as part of a broader digital rewards initiative. According to a shareholder letter released Tuesday, the company is developing a utility token integrated with a Truth digital wallet. This token could initially be used to pay for Truth+ subscriptions and eventually expand to cover other services within the Truth ecosystem.

This potential move into digital assets aligns with the company’s vision to enhance user engagement and create monetization opportunities through blockchain-based tools. While the announcement generated media buzz, DJT stock showed minimal movement in after-hours trading, slipping just 0.52%.

Beyond the token, Trump Media is also evaluating the possibility of offering exchange-traded funds (ETFs) that blend traditional equities with cryptocurrencies. This comes amid growing interest in hybrid financial products as crypto markets mature and regulatory clarity improves.

The Trump-affiliated brand has previously dipped into Web3 with ventures such as NFT collections, memecoins, and even a decentralized finance (DeFi) protocol, signaling a sustained interest in leveraging blockchain technology.

As Donald Trump remains a dominant political figure and continues to shape his digital business empire, the potential rollout of a Truth token could energize his supporter base while further blurring the lines between politics, finance, and social media.

With increased crypto adoption and heightened interest in digital asset integration, Truth Social’s crypto ambitions may help position the platform competitively within a rapidly evolving digital landscape.