DDC Enterprise Acquires 21 Bitcoin in Strategic Treasury Move

Asian food company DDC Enterprise (DDC) has acquired 21 Bitcoin (BTC) as part of a broader corporate treasury strategy, joining the growing list of publicly traded firms turning to cryptocurrency as a long-term asset.

Led by founder and CEO Norma Chu, DDC completed the transaction by exchanging 254,333 Class A ordinary shares for BTC, with the deal valued at approximately $2.28 million, according to the company’s press release.

The move is the first in a multi-phase plan. DDC plans to increase its BTC holdings to 100 BTC in the coming days, with two additional purchases totaling 79 BTC already in the pipeline. In a recent shareholder letter, Chu laid out a bold vision to accumulate up to 500 BTC within six months and a longer-term target of 5,000 BTC over three years.

Despite the strategic shift, the market reaction was bearish. DDC shares fell more than 12% during Friday's trading session, underperforming major indexes. The S&P 500 slipped 0.6%, while the Nasdaq dropped 1%.

Bitcoin adoption by corporations has gained traction in recent months. Earlier this month, DigiAsia (FAAS) saw its share price skyrocket by over 90% after unveiling a $100 million BTC treasury strategy. The trend highlights increasing institutional interest in Bitcoin as a hedge against inflation and currency devaluation.

DDC’s decision underscores the diversification of corporate treasury management in the digital age, particularly among non-tech companies. While investor sentiment may be mixed in the short term, the move reflects growing confidence in Bitcoin’s role as a digital reserve asset. As more firms follow suit, Bitcoin’s status in corporate finance continues to solidify.