Sony Bank Launches BlockBloom to Drive Web3 and Blockchain Innovation

Sony Bank has officially established BlockBloom Inc., a wholly owned subsidiary focused on advancing Web3 services, digital assets, and blockchain infrastructure. Announced on Thursday, this move follows strategic plans first revealed in July 2025. With $2 million in initial capital, BlockBloom is expected to begin operations in autumn 2025, operating under Japan’s strict regulatory framework for digital assets.

The creation of BlockBloom allows Sony Bank, a mid-sized digital-first bank under Sony Financial Group, to expand into blockchain services while keeping compliance and operational risks separate from its traditional banking operations. This approach ensures that digital asset management, NFT projects, and blockchain-based financial infrastructure can be developed safely without disrupting core banking activities.

Japan has recently updated its digital asset regulations, giving banks permission to provide tokenized securities, NFT custody, and blockchain-based payments. Sony Bank’s new subsidiary positions itself to leverage these opportunities, offering services such as digital wallets, NFT marketplaces, yen-to-digital asset conversions, and blockchain settlement solutions. Analysts highlight that forming a dedicated entity is a common strategy among financial institutions entering the regulated Web3 market, helping them manage risks while testing new services.

Despite the strategic importance, Sony Bank has stated that BlockBloom will have little impact on its consolidated or non-consolidated earnings for the fiscal year ending March 31, 2026. Instead, the focus is on long-term adoption and innovation. The move reflects a cautious but forward-looking approach to blockchain integration, allowing the bank to collaborate with fintech startups and develop interoperable solutions for decentralized finance (DeFi).

As Japan’s digital asset market continues to grow—fueled by rising NFT trading volumes and increasing retail crypto adoption—BlockBloom represents Sony Bank’s entry into the evolving digital finance ecosystem. By leveraging blockchain technology while maintaining regulatory compliance, Sony Bank aims to strengthen its role in the next generation of financial services.