Tether Moves to Acquire Juventus FC in Landmark $1 Billion All-Cash Deal

Tether, the crypto firm behind the world’s largest stablecoin USDT, is making a bold move into global sports by aiming to acquire full ownership of Italian football giant Juventus FC. The company announced that it has submitted a binding all-cash proposal to purchase Exor’s 65.4% majority stake in Juventus, a move that would raise Tether’s ownership to 100% if completed.

According to Tether’s official statement, once the Exor transaction is finalized, the firm plans to launch a public tender offer for the remaining shares at the same valuation. Juventus FC SpA is currently a publicly traded company with a market capitalization of approximately $925 million based on its most recent closing price. Tether also confirmed it is prepared to invest up to $1 billion into the club following the acquisition, signaling a long-term commitment to strengthening Juventus both financially and competitively.

Tether CEO Paolo Ardoino, a lifelong Juventus supporter, emphasized that the bid is driven by admiration and respect for the club’s legacy. He highlighted Tether’s strong financial position and its intention to provide stable, patient capital to support Juventus over the long term. The company already owns more than 10% of the Turin-based club and earlier this year stated its desire to play a more active role in Juventus’ future.

The proposed acquisition comes as Tether continues to expand far beyond its crypto origins. While USDT, with a market capitalization of roughly $188 billion, remains the dominant stablecoin globally, Tether has been investing heavily in artificial intelligence, digital payments, robotics, and now professional sports. The firm reported net profits exceeding $10 billion in the first nine months of the year, largely driven by returns on U.S. Treasury bills backing USDT. Tether also disclosed holdings of 116 tons of gold, underscoring its substantial financial reserves.

Market reaction to the news was immediate, with Juventus’ fan token JUV surging by 30%. If completed, the deal would mark one of the most significant intersections yet between the cryptocurrency industry and elite European football, potentially reshaping how digital finance firms engage with global sports brands.