JPMorgan Report Shows Most Family Offices Still Avoid Crypto Investments

The vast majority of global family offices continue to avoid cryptocurrency investments, according to JPMorgan Private Bank’s 2026 Global Family Office Report, underscoring persistent caution toward digital assets despite ongoing market developments and geopolitical uncertainty. The report reveals that 89% of family offices worldwide have no exposure to cryptocurrencies, while 72% also hold no gold, highlighting a broader reluctance toward both traditional and emerging hedges.

JPMorgan’s findings suggest that heightened geopolitical risks have not translated into greater appetite for alternative stores of value. Instead, wealthy families appear to favor established portfolio strategies, even as crypto markets experience periods of intense volatility. Following the latest sharp downturn in digital asset prices, the conservative stance of family offices may seem unsurprising, as many prefer approaches perceived as more stable when hedging portfolios.

The report notes that despite widespread media attention and industry enthusiasm surrounding cryptocurrencies and blockchain-based assets, most family offices remain on the sidelines. JPMorgan acknowledged that even internally, there is active debate over the role digital assets should play in diversified portfolios. Key concerns include crypto’s elevated volatility and its inconsistent correlation with traditional asset classes, which complicate portfolio construction and risk management for long-term investors.

Looking to the future, interest in crypto and digital assets remains limited but not absent. Around 17% of surveyed families said they may prioritize crypto investments going forward. However, this figure is significantly overshadowed by enthusiasm for artificial intelligence, with 65% of family offices identifying AI as a major investment theme in the years ahead. This contrast reflects a stronger conviction in AI’s long-term growth potential compared with the perceived risks of cryptocurrencies.

In terms of asset allocation, family offices on average invest about 75% of their portfolios in a mix of public equities and alternative investments. U.S. large-cap stocks dominate public market exposure, while drawdown funds lead private investment strategies. The report is based on interviews with 333 family offices across 30 countries, with participants averaging a net worth of $1.6 billion.

According to JPMorgan, the report represents a collaborative effort with some of the world’s most sophisticated family offices, offering insight into how elite investors are navigating an increasingly complex global investment landscape.