WisdomTree’s Crypto Business Moves Toward Profitability as Digital Assets Become Core Strategy

WisdomTree’s crypto and digital asset business is no longer an experimental side project but a central pillar of the firm’s long-term strategy, according to CEO Jonathan Steinberg. Speaking during a fireside chat at the Ondo Summit in New York, Steinberg said the company’s blockchain and tokenization efforts are now approaching profitability after years of heavy investment.

The $150 billion asset manager has seen rapid growth in its digital asset operations. Steinberg noted that WisdomTree’s crypto-related assets expanded from roughly $30 million to about $750 million in just one year, underscoring rising institutional and investor demand for tokenized financial products. While the firm is not yet generating profits from its digital asset business, Steinberg said it is now “in line of sight” of turning that corner.

WisdomTree has been investing aggressively in blockchain infrastructure, tokenized funds, and multi-chain expansion, including recent moves onto the Solana blockchain. According to the firm’s latest earnings presentation, total WisdomTree tokenized assets under management reached approximately $770 million by the end of last year, representing a 25-fold increase compared with 2024. This growth highlights WisdomTree’s early-mover advantage among traditional asset managers embracing tokenization and on-chain finance.

A key component of WisdomTree’s digital strategy has been WisdomTree Connect, a platform designed to distribute tokenized assets across self-custodied wallets and institutional platforms. The firm also made a strategic infrastructure bet by acquiring compliance-focused tokenization company Securrency, which was later sold to the DTCC. Steinberg described the move as foundational in enabling “compliance-aware tokens” and programmable finance, helping position WisdomTree for a future built on interoperable blockchain systems.

For Steinberg, crypto and tokenization represent more than new investment products. He emphasized that blockchain technology has the potential to modernize financial services infrastructure that has been built on decades, and even centuries, of legacy systems. With growing conviction that “eventually everything will go on chain,” WisdomTree plans to continue scaling its digital asset business as blockchain adoption accelerates across global finance.