Runwago to Launch $RUNWAGO Token on September 18, Betting on Sustainable ‘Run-to-Earn’ Model

Runwago, a startup positioning itself as a next-generation SportFi platform, said it will hold its token generation event (TGE) for the $RUNWAGO token on September 18, 2025, marking its formal entry into the crowded run-to-earn market.

The Prague-based company, incubated by Moon5 Labs and backed by venture capital, unveiled the date on its official X account, drawing attention from fitness communities and digital-asset investors alike.

A Lean Valuation at Launch
Runwago plans to list its token at an initial market capitalization of just $351,000 across several centralized exchanges. The team argues that this deliberately low entry point offers outsized upside compared with earlier fitness-focused Web3 platforms such as Stepn, which reached billion-dollar valuations before their tokenomics collapsed.

Unlike its predecessors, Runwago says its economic model is revenue-backed and was designed during the crypto bear market to withstand volatility. The company has already rolled out its mobile app on Apple’s App Store and Google Play, following pilot programs with partners including Garmin and Moon5 Labs.

A Different Take on Run-to-Earn
The company’s model is built around challenges tied to real-world running goals. Users stake $RUNWAGO tokens into a pool—say, for a 50-kilometer challenge over four weeks. If they meet the target, they reclaim their deposit. Fail, and the tokens are forfeited into a reward pool, which is then distributed to successful runners.

Runwago says the system creates a zero-sum, blockchain-based economy where every outcome supports the ecosystem without relying on inflationary token emissions. Smart contracts handle validation, tracking, and payouts, while an anti-cheat system developed by CleevioX detects irregularities such as attempts to log miles via cars, rollerblades, or even pets.

Designed for Runners, Not Gamers
By focusing on existing behaviors, Runwago is betting adoption will be easier than past GameFi projects. With GPS apps, wearables, and performance tracking already common among runners, the platform aims to simply add a financial layer to established routines.

To boost retention, the company has introduced features such as:

• A referral system modeled after Duolingo’s viral loops, encouraging daily re-engagement.

• “Star Mode”, which lets users build progression even if they fail challenges.

• A machine-learning anti-cheat engine stress-tested via a bug bounty program.

Broader Ambitions
Founded by a team of fitness enthusiasts, blockchain developers, and consumer app designers, Runwago positions itself as a real-world asset (RWA) play in the fitness category. The company is exploring augmented reality integrations as hardware adoption grows, while continuing to refine its behavioral-economics approach to fitness incentives.

Investors and users can follow updates through Runwago’s official website and community channels on Telegram, Discord, X, Instagram, YouTube, and TikTok.