Tokyo-listed hotel operator Metaplanet has added 1,111 more bitcoin to its treasury, investing $117 million during a recent market dip. The company purchased the BTC at an average price of approximately $105,681 per coin, taking advantage of a weekend drop that saw bitcoin prices fall to $98,000 after the U.S. launched airstrikes on Iranian nuclear sites.
Bitcoin has since rebounded, now trading above $101,000 at the time of writing. Metaplanet's aggressive bitcoin acquisition strategy mirrors that of U.S.-based MicroStrategy and reflects growing institutional interest in BTC as a treasury asset.
This latest purchase brings Metaplanet’s total bitcoin holdings to 11,111 BTC, valued at over $1.1 billion. The firm’s average acquisition cost stands at around $95,700 per bitcoin, giving it a strong unrealized profit position despite recent volatility in the crypto market.
Metaplanet has rapidly emerged as a notable institutional player in the digital asset space, leveraging bitcoin as a long-term hedge and potential growth driver. As traditional financial markets face mounting geopolitical risks and inflation concerns, more public companies like Metaplanet are exploring bitcoin as a strategic reserve asset.
The move reinforces the narrative of bitcoin as "digital gold," especially as macroeconomic uncertainty continues to push investors toward decentralized, non-sovereign assets. With BTC’s current rally showing resilience post-dip, Metaplanet's latest buy signals continued confidence in bitcoin's long-term upside.
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