Strategy’s $28B Bitcoin Gain Proves Power of Long-Term DCA Investing

Strategy, formerly known as MicroStrategy, has recorded an unprecedented $28.22 billion in unrealized profit from its Bitcoin portfolio, reflecting a 65.82% return on its $71.11 billion holdings. With over 601,000 BTC accumulated, the company has cemented its position as the most successful corporate Bitcoin investor in history.

Strategy’s near-perfect five-year win streak is driven by disciplined large-scale dollar-cost averaging (DCA), a method that has consistently outperformed institutional peers. This approach has allowed the firm to buy through both bull and bear markets, minimizing volatility and shielding the portfolio from typical market corrections.

With Bitcoin currently trading around $118,200 and Strategy’s average cost basis sitting at $71,290, the company enjoys a significant buffer against drawdowns. This positions it favorably for further upside during bullish momentum shifts. Recent buying activity in May, June, and early July shows the firm doubled down as BTC broke through the critical $100,000 level, underscoring its conviction in long-term accumulation.

Unlike short-term speculators, Strategy shows no signs of selling. Instead, it continues building a fortress-like position that could redefine how corporations manage their treasuries. With Bitcoin consolidating between $118K and $120K, and ETF inflows reaching record highs, bullish sentiment persists alongside growing U.S. policy support.

Strategy’s success story serves as a powerful case study in the effectiveness of DCA—proving far more resilient and profitable than most retail strategies aimed at short-term gains. As institutional adoption rises, Strategy’s Bitcoin playbook is becoming a model for sustainable, long-term crypto investing.