BNB (formerly Binance Coin), the native token of BNB Chain, soared to a record high of $860 early Monday before easing slightly to around $840 during the U.S. trading session. Despite the pullback, BNB remains the week’s top-performing major cryptocurrency, excluding stablecoins, with a 9% gain and a 3% rise in the past 24 hours. In contrast, leading altcoins like Ethereum (ETH), XRP, and Solana (SOL) surrendered recent gains.
The rally comes as a growing number of U.S.-listed companies unveil crypto treasury strategies centered on BNB, marking a new trend in institutional adoption. CEA Industries (VAPE), backed by Yzi Labs and Binance co-founder Changpeng “CZ” Zhao’s family office, announced a $500 million private fundraising round that could expand to $1.2 billion, aiming to become the largest BNB treasury firm. The announcement sent CEA’s stock soaring over 700%.
Similarly, Nasdaq-listed Liminatus Pharma (LIMN) revealed plans to establish “American BNB Strategy,” targeting a $500 million long-term BNB investment. Windtree Therapeutics (WINT) previously committed up to $700 million for BNB acquisitions, while tech company Nano Labs disclosed purchasing 128,000 BNB tokens worth over $100 million after announcing its own treasury plans.
BNB’s surge highlights increasing corporate interest in diversifying reserves into digital assets, with the BNB Chain emerging as a preferred platform. This growing wave of institutional participation could further bolster BNB’s market momentum, positioning it as a key player in the evolving crypto treasury narrative.
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