Tokenized Gold Surges as Investors Seek Safe-Haven Assets

Gold’s dramatic rally, rising nearly 70% in a year and marking its strongest performance in almost 50 years, has significantly boosted investor interest across both traditional and digital markets. As geopolitical tensions escalated and concerns over new tariffs resurfaced, demand for safe-haven assets intensified. Among the standout beneficiaries was tokenized gold, a fast-growing segment of the crypto market that combines blockchain technology with physical gold backing.

According to a report by crypto exchange CEX.io, gold-backed cryptocurrencies such as Tether Gold (XAUT) and Paxos Gold (PAXG) experienced explosive growth in 2025. Trading volume for tokenized gold reached an impressive $178 billion for the year, with $126 billion recorded in the final quarter alone. This surge pushed tokenized gold trading activity beyond that of most traditional gold exchange-traded funds, trailing only the SPDR Gold Shares (GLD), which manages $165 billion in assets.

The report noted that if tokenized gold were categorized as an ETF, it would already rank as the world’s second-largest by trading volume. However, the market remains highly concentrated, with Tether’s XAUT accounting for roughly 75% of fourth-quarter trading volume. Despite this concentration, overall market capitalization for tokenized gold jumped 177% year over year, surpassing $4.4 billion. While this figure is still small compared to the estimated $32 trillion global gold market, it highlights rapid adoption and growing investor confidence.

Retail investors have played a crucial role in driving this growth. Unlike some tokenized assets limited to accredited investors, tokenized gold allows fractional ownership with no minimum investment. This accessibility has been especially appealing in emerging markets, where traditional gold investment products may be difficult to access.

As gold prices climbed to around $4,750, nearly 10% higher since the beginning of the year, analysts remain bullish. Gracy Chen, CEO of crypto exchange Bitget, believes gold could soon approach the $5,000 mark, citing renewed tariff concerns and continued demand for defensive assets. With blockchain-based gold offering liquidity, transparency, and global access, tokenized gold is increasingly positioning itself as a compelling alternative to traditional gold investments.