Ledger Launches Crypto Life Visa Card with Bitcoin Cashback in the U.S.

Ledger, a leading cryptocurrency hardware wallet provider, is launching its Crypto Life (CL) Visa card in the U.S. on June 30, 2025, excluding New York and Vermont. This new self-custody crypto card offers 1% cashback in bitcoin (BTC) or USDC for everyday purchases, while also enabling users to receive direct paycheck deposits into their on-chain card account via bank transfer.

The CL Visa card is powered by Baanx, a fiat-to-crypto infrastructure provider that also supports self-custody cards for MetaMask, Tools for Humanity, and Exodus. With this partnership, Ledger aims to enhance real-world crypto adoption by combining convenience with self-sovereign asset control.

Major card networks like Visa and Mastercard are increasingly embracing non-custodial crypto solutions, aligning with the growing demand for stablecoin and on-chain payment systems. Ledger's CL card reflects this shift by integrating crypto utility into daily spending. According to transaction data, 63% of CL card purchases are for household items, with notable growth in fashion and entertainment spending.

Jean-Francois Rochet, EVP of Consumer Services at Ledger, emphasized that the CL card helps users live a true “crypto life,” providing ownership, access, and utility for digital assets. Baanx Chief Commercial Officer Simon Jones echoed this sentiment, stating the CL card marks a significant step toward mainstream crypto payments with self-custody.

With features like BTC cashback, paycheck deposits, and seamless fiat-to-crypto integration, Ledger’s CL Visa card offers a practical bridge between digital currencies and everyday use, reinforcing crypto’s expanding role in personal finance.