Trump’s Media Company Registers $12B in New Securities, Eyes Bitcoin ETF

Trump Media and Technology Group (TMTG), the parent company of Truth Social and traded under the ticker DJT, has filed an S-3 registration with the U.S. Securities and Exchange Commission (SEC) to issue up to 84.7 million shares of common stock, potentially raising as much as $12 billion. The move marks a significant step in the company's broader financial strategy as it deepens its involvement in cryptocurrency markets.

The filing follows TMTG’s recent announcement of securing $2.44 billion in funding to establish a bitcoin treasury, reflecting a bold push into digital assets. Additionally, the company has filed paperwork to list a bitcoin exchange-traded fund (ETF), aligning itself with the growing number of spot BTC ETFs now available in the U.S. market.

Despite the ambitious expansion plans, DJT stock dropped over 8% on Thursday, closing at $20.12. The decline came amid renewed volatility, including a public dispute between former President Donald Trump and Elon Musk, which added pressure to investor sentiment.

With the SEC filing, TMTG positions itself to capitalize on both equity and crypto markets, signaling an aggressive pivot toward digital finance and capital market growth. As regulatory clarity improves and institutional interest in Bitcoin continues to grow, TMTG’s dual strategy of stock issuance and crypto adoption may reshape its financial future.

The developments underscore Truth Social’s parent company’s intent to evolve beyond media and into fintech, leveraging Trump’s brand and investor base to fund expansion and innovation in the digital asset space. Investors and crypto enthusiasts will be closely watching how the company's ETF ambitions and Bitcoin strategy unfold in the coming months.