Binance Expands in APAC with Focus on Growth and Regulatory Compliance

Binance is betting big on the Asia-Pacific (APAC) region, which represents nearly 40% of global crypto trading volume and contributes up to 70% of worldwide digital asset adoption. In a recent interview, SB Seker, Binance’s newly appointed Head of APAC, shared the exchange’s strategy for navigating fragmented regulations while driving aggressive growth.

Seker, a former litigator and central banking lawyer at Singapore’s Monetary Authority, previously worked at Crypto.com. With his strong regulatory background, he emphasizes sustainable, long-term growth through compliance, security, privacy, and education—key pillars to onboard the next billion crypto users.

Unlike Europe’s MiCA framework, APAC lacks unified regulations. Each country follows its own approach, making localization vital. Seker highlighted Binance’s commitment to tailoring strategies for individual markets while engaging regulators and governments to align with consumer protection and innovation.

South Korea remains a priority through Binance’s Gopax partnership, though full deployment awaits multiple regulatory and corporate approvals. Meanwhile, China’s restrictions mean Binance continues to monitor opportunities carefully, balancing geopolitical considerations with growth ambitions.

On stablecoins, Seker noted that emerging markets face challenges to monetary sovereignty. Countries may explore local stablecoins or controlled access to USD-backed ones, but liquidity and safeguards are essential for effectiveness.

Looking ahead, Binance sees future adoption driven not by early crypto enthusiasts but everyday consumers. Security, compliance, and education will be fundamental to gaining trust. While co-founder CZ retains shareholder rights, Seker confirmed he remains distanced from company operations.

Binance’s APAC strategy reflects a hyper-localized approach, balancing regulatory demands with consumer needs, as it aims to lead crypto adoption across one of the world’s fastest-growing regions.