Tether to Launch USAT Stablecoin for U.S. Market Amid $182B USDT Boom

Tether, the company behind the world’s largest stablecoin USDT, is gearing up to launch a new U.S.-focused digital dollar token called USAT this December. According to CEO Paolo Ardoino, the initiative aims to reach 100 million American users by complying with the GENIUS Act regulations and leveraging partnerships that bridge traditional finance and the crypto economy.

The new USAT token will be issued by Tether America, a joint venture between Tether and Anchorage Digital, a regulated U.S. crypto bank. Ardoino emphasized that Tether’s expansion into the U.S. market will focus on creating a professional digital payments network capable of rivaling platforms like PayPal.

A major part of this strategy involves Rumble (RUM), the video-sharing platform in which Tether invested $775 million last year. With 51 million active U.S. users, Rumble will integrate a crypto wallet supporting USAT, serving as a key distribution channel. Ardoino revealed that Tether plans additional investments in social and content platforms to expand its user base to 100 million Americans.

Ardoino expressed confidence that Tether’s ecosystem and strong network effects will give it a competitive edge, saying the company plans to “hit the ground running” and capture market share from competitors that once doubted its potential.

Globally, Tether continues to dominate the stablecoin market, with USDT’s supply soaring to $182 billion, representing over half of the $300 billion sector. Meanwhile, Circle’s USDC stands at $72 billion.

Tether’s gold-backed token, XAUT, has also surged to a record $2.2 billion market cap, driven by rising gold prices and strong retail demand across Latin America and Asia. Institutional players like Prestige Wealth and Antalpha are increasingly adopting XAUT, signaling growing interest in tokenized gold assets amid global market volatility.