Ricardo Salinas Doubles Down on Bitcoin, Holds 70% of Portfolio in BTC

Mexican billionaire Ricardo Salinas Pliego, whose net worth is estimated at around $5 billion, continues to be one of the world's most outspoken bitcoin advocates. The Grupo Elektra chairman revealed that approximately 70% of his investment portfolio is allocated to bitcoin, reflecting his strong belief that the cryptocurrency is the best long-term store of value and a superior hedge against inflation compared to traditional fiat currencies.

Salinas' bitcoin investment strategy stands out because most financial advisors recommend limiting exposure to highly volatile assets. Nevertheless, he remains confident in bitcoin’s long-term growth potential. In a recent interview with CoinDesk, Salinas shared that his conviction in bitcoin is so strong that he once persuaded his wife to take out a mortgage on her home and use the funds to purchase more BTC.

According to Salinas, homeowners should consider converting a portion of their home equity into bitcoin exposure. He argues that investors can potentially benefit from appreciation in both real estate and bitcoin, creating a dual-growth opportunity.

To support his view, Salinas highlighted bitcoin’s performance relative to real estate. He noted that in 2016, a typical Central London home valued at roughly $1.6 million could be purchased for about 4,000 bitcoin. A decade later, while property prices remained relatively stable, the same home would require fewer than 30 bitcoin, demonstrating the cryptocurrency’s significant appreciation.

His belief in scarce assets dates back to family discussions about gold following the collapse of the gold standard in the 1970s. Salinas argues that governments continue to devalue fiat currencies through excessive money creation, while scarce assets such as gold and bitcoin preserve purchasing power over time.

Although he declined to provide a specific timeline, Salinas expressed confidence that bitcoin could eventually reach $1 million per coin, echoing predictions made by prominent bitcoin supporters including Cathie Wood and Michael Saylor. For Salinas, increasing global adoption and limited supply make bitcoin one of the most compelling long-term investment opportunities available today.