X Launches Cashtag Trading With Coinbase, Kraken and Gemini

Social media platform X has launched its U.S. Cashtag Partner Program, allowing users to move directly from financial discussions to trading through major brokerage and cryptocurrency platforms. The initiative supports X’s broader ambition to develop into an “Everything App” combining social media, payments and financial services.

The program includes partnerships with Coinbase, Kraken, Gemini, Interactive Brokers and Moomoo. When users tap a supported cashtag for a stock, ETF or cryptocurrency, they can select a “Trade” option that redirects them to a participating brokerage to execute transactions.

X introduced smart cashtags earlier in 2026, transforming ticker symbols for cryptocurrencies and traditional financial assets into interactive pages. These destinations provide users with real-time market information, charts and conversations surrounding specific assets. The new Cashtag Partner Program adds a trading component, creating a more direct connection between market discovery and investment activity.

The expansion comes as X continues building its financial ecosystem. Earlier this year, the company rolled out X Money, which offers peer-to-peer transfers, direct deposits, a debit card and yields on account balances. Together, X Money and the Cashtag Program represent significant steps toward integrating financial services into the social platform.

Monique Pintarelli, SpaceXAI’s Head of Global Advertising, said the program is designed to connect financial conversations with real-time action. She explained that users already visit X to discover developments and discuss markets, while brokerage integrations allow them to act without disrupting that experience.

X Product Engineering Lead Mridul Singhai similarly said the feature narrows the distance between ticker symbols appearing on users’ timelines and the markets themselves.

By partnering with leading crypto exchanges such as Coinbase, Kraken and Gemini alongside traditional brokers, X is positioning cashtags as more than market-information tools. The platform is increasingly turning them into gateways connecting social conversations, live financial data and trading services as its Everything App strategy expands.