SaaS and E-Commerce Gain Share in NOWPayments Partner Mix

SaaS, web services and e-commerce accounted for 55.54% of NOWPayments’ classified partners from Jan. 16 through July 16, 2026, showing activity across billing, checkout, settlement, payouts and reconciliation workflows within the company’s sample.

The combined share rose from 48.26% during the same period in 2025, a gain of 7.28 percentage points. The figures describe the composition of NOWPayments’ classified partner sample, not total stablecoin adoption, payment volume or industry-wide market share.

SaaS and web services represented 27.78% of classified partners in 2026, up from 15.58% a year earlier. E-commerce marketplaces accounted for 27.76%, compared with 32.68% in 2025.

Trading made up 13.15% of the sample, down from 14.07%. Financial services declined to 6.35% from 9.00%, while gambling and iGaming increased to 6.87% from 6.20%. Adult platforms rose to 5.89% from 4.99%.

The sample did not include the absolute number of partners or transactions, so the percentages do not establish growth in the number of businesses or payments. The comparison covers the same Jan. 16 through July 16 window in both years.

Within the successful-payment sample, USDT on TRON represented 54.58% of e-commerce marketplace activity, 12.04% of trading activity and 9.60% of SaaS and web-services activity. Failed, expired, refunded and test transactions were excluded from that network analysis.

The category data points to several operational uses for stablecoin payment infrastructure. SaaS companies can apply it to recurring billing, invoice matching, renewals, settlement and reconciliation, while marketplaces can use it for checkout, seller settlement, refunds, affiliate commissions and other payouts.

“The mistake is asking which stablecoin is best. The better question is: best for what?” Kate Lifshits, commercial director at NOWPayments, said.

“Businesses should define the billing, checkout, settlement, payout, and reconciliation flow first. The coin and network should serve that workflow – not the other way around,” Lifshits said.

NOWPayments supports more than 350 cryptocurrencies, including more than 30 stablecoins.