Beyond Meat Expands Product Lineup to Target Protein-Focused Consumers

Beyond Meat is expanding beyond its traditional meat-substitute products as it seeks to revive growth and reach consumers focused on protein, health and weight management.

The company has introduced Beyond Starmatter protein powder and Beyond Starcut, adding new products to its existing lineup. The expansion broadens Beyond Meat’s focus beyond its core plant-based meat offerings.

The move targets consumers seeking protein-focused products and weight-management options.